Startup Professionals Musings

MAY 21, 2022

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

AUGUST 24, 2019

The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

SEPTEMBER 3, 2017

The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The case for zero paid media as the new marketing model was highlighted in a recent book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

The case for zero paid media as the new marketing model was highlighted in a new book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.

Media 101

Media Marketing Startup Framework 101