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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Top Ten infoChachkie Entries Of 2011

InfoChachkie

I began publishing my blog in 2008. I was hesitant to use my own name, as I did not want my blog to be perceived as a self-promotional vanity project. By early 2010, I found my stylistic voice and identified my audience of emerging entrepreneurs and thus dropped my penname. Appeared on Reddit’s front page. All Time Rank.

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8 Ways To Ensure That Your Website Is Winning For You

Startup Professionals Musings

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Skip the hyperbole. Provide irresistible offers to keep their attention. No company exists in a vacuum.

SEO 53
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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

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Interview with Matt Edelman, ThisNext

socalTECH

ThisNext.com has been a social shooping site, really for anyone and everyone, and for every product category. That's available on our home page. For StyleHive, in particular, we're adding a daily email newslette rprogram, and are reaching out to hundreds of thousands of email newsletter subscribers we have who have been underserved.