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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 102
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7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

I was happy to see a real focus on preparing for tomorrow highlighted in a new book, “ Start a Successful Business ,” by Colleen DeBaise, who has made a career of studying and writing about entrepreneur challenges. I often hear entrepreneurs who seem to rely wholly on their own passion, and the view of a few friends.

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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

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How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

Too many entrepreneurs still believe that “if we build it, they will come.” It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs.