Startup Professionals Musings

OCTOBER 20, 2013

They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. As I mentioned, this framework is powerful, but none of these elements are free.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 102

Social Media Media Product Metrics 102

Both Sides of the Table

MARCH 6, 2015

If you want to understand the software trend that drove the creation of the seed-stage VC phenomenon I wrote about it that linked blog post but in short: cloud computing drove down the cost to create startups enabling a new category of investor. And some angels running around like Reid Hoffman & Keith Rabois. But not many others.

Venture Capital 150

Venture Capital Startup Invest Cloud Computing 150

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

JUNE 15, 2016

The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs.

Marketing 58

Marketing Startup Social Media Newsletter 58

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups. Stay Tuned.

Startup 248

Startup Venture Capital Conference Social Media 248

SoCal CTO

FEBRUARY 13, 2013

Purpose of an MVP and Defining the Right MVP I've really not talked as much about this in my blog even though its hugely important. Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. To prove/disprove a hypothesis.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338