Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 17, 2011

It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. I want to know how many people, their level of tech sophistication, their age and their interests. When I write a blog post I often see the words before I write them.

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

JANUARY 28, 2011

You do a startup and decide you want somebody to step in and run the company so you can focus on technical excellence. They often are very good at getting information out of people, helping create a framework for making decisions and pushing for support amongst the organization from those that back the decision and those that do not.

CTO Hire 363

CTO Hire Technical Review Startup Demand 363