Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

JANUARY 17, 2013

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Marketing 67

Marketing SEM Startup Blogging 67

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost. That’s a double death wish.

Marketing 99

Marketing Entrepreneur Startup SEM 99