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Mark Suster on Influence and Persuasion

InfoChachkie

I recently read a book I'd highly recommend to every reader of this blog called "Yes, 50 Scientifically Proven Ways to be Persuasiveā€ by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. If you are not already a subscriber of Mark’s Both Sides of the Table blog , you need to be.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you. Google knows it. THE FULL STORY.

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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. Any SoCal entrepreneur raising early-stage money should put Rincon on their short list.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

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Venture Outlook 2016

Both Sides of the Table

On the one hand innovation is clearly at an all time high unleashed by smart phones, fast telecom networks, social networks that spread commerce and the fact that we are all one click away from buying things on Amazon, Apple, Google or PayPal. The cycle before that was Google, Salesforce and LinkedIn, amongst others. Are LPs to blame?