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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

Don’t guess, or let your own biases be your guide. Use social media, search engine optimization, blogging, and mobile media. A better approach today is “narrowcasting” – learning as much as possible about your target audience, and communicating to them frequently, richly, and relevantly.

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How to Market Your Startup to People Not Like You

Startup Professionals Musings

Don’t guess, or let your own biases be your guide. Use social media, search engine optimization, blogging, and mobile media. A better approach today is “narrowcasting” – learning as much as possible about your target audience, and communicating to them frequently, richly, and relevantly.