Startup Professionals Musings

NOVEMBER 2, 2013

According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. His business has since closed, but his mindset is still out there.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. What’s the problem? But don’t stop there.

Social Media 88

Social Media Media Marketing Startup 88