Remove Blogging Remove Invest Remove Press Remove SEO
article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?

Marketing 389
article thumbnail

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips.

Startup 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Should Give Before You Get

Both Sides of the Table

But less as a complaint and more as advice to younger networkers, the more you invest in relationships the more you will get when you need. Brunson’s short and to-the-point blog post, “ It’s Called Networking, Not Using.” It’s why I wrote the blog post on 50 Coffee Meetings. ” Be authentic.

article thumbnail

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Sometimes I make a blog entry. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. What's keeping you up at night?

article thumbnail

Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. We have never done a press release.

Marketing 233
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. How do people drive SEO growth? Rebelling is simply a form of snobbery. What about mobile?

Marketing 379
article thumbnail

Do VC Platforms Make Sense?

Both Sides of the Table

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. As a starting point you have to realize that investment firms (which a VC is) have management needs. That certainly works well for some.