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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Geo was a lightly veiled reference to Geocities, a Web 1.0 Don''t Force It.

Customer 195
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Geo was a lightly veiled reference to Geocities, a Web 1.0 Don''t Force It.

Customer 153
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The Startup Guide To SXSW Panel Picking

Tech Zulu Event

Branding / Marketing / Publicity marketing, PR, publicity. . Why cater to a market that makes you eat ramen when you can slap on a suit and get budget for sushi? Bootstrapping enterprise, marketing, Sales. . Bootstrapping development, team management. . Your Web Developer Thinks You're an Idiot.

Guide 69