Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Link has a summary of his argument plus a great video). My argument is pretty simple.

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Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM.

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SEM Content Platform Acquisition 150

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 56

Marketing SEM Blogging Design 56