Blogging Newsletter Product SEM 
InfoChachkie
DECEMBER 2, 2009
No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” However, Search Engine Management (SEM) is not a “set and forget” exercise. Instead of billboards, affiliates own websites, many of which contain meaningful content associated with the products they advertise. It does not happen.
Both Sides of the Table
JULY 16, 2013
What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. I have been using the basic awe.sm No brainer.
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