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You Need Customer Loyalty, Not Just Satisfaction

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. With today’s technology, make sure they get a monthly newsletter, a reminder care for a tune-up, or a holiday greeting card personalized just for them. Not too long ago, everybody thought customer loyalty was dead.

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Startups Weekly: Upfront Ventures bets on a bus service

TechCrunch LA

Hello and welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy news pertaining to startups and venture capital. HappyOrNot nabs $25M for its customer satisfaction terminals . Before I jump into today’s topic, let’s catch up a bit. Last week, I profiled an e-commerce startup Part & Parcel.

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Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. With today’s technology, make sure they get a monthly newsletter, a reminder care for a tune-up, or a holiday greeting card personalized just for them. Herein lies an opportunity for startups to beat the big guys.

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8 Ways To Ensure That Your Website Is Winning For You

Startup Professionals Musings

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Effective guarantees include: price-match, satisfaction, payment-deferral—even weather.

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