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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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11 Quick Tips to Get More Value out of Your Board

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Management teams whisk through slides trying to get through a presentation to share how great things are going and they are eager to get through the meeting so they can get back to their real jobs. Yesterday I wrote a blog post about what the role of a board actually is. Your goal should be to have discussions with your board.

Tips 212
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The End of the Web? Don’t Bet on It. Here’s Why

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Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. The money slide is the graphic below. This blog post lays out my case. In the end, Seth Godin’s comments on Fred’s blog post said it best: “His black swan is showing. He’s right about this.

Web 355
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

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In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. short answer: very, very rarely. But it does happen.

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What the Past Can Tell Us About the Future of Social Networking

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This blog post originally appeared in serialized form here on TechCrunch. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. We started uploading images of ourselves to our blogs.