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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate. Or perhaps you think Donald Trumps assessment that BuzzFeed is a “ Failing pile of garbage is correct?” Others are skeptical, “Ha! I asked Jonah in my interview how he became this viral guru.

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Why Most Online Video Companies Will Fail

Both Sides of the Table

So my advice to many is to study online companies that understand how to use technology for audience development, engagement, viral distribution and subscriptions. Usually I tell them to study Upworthy & Buzzfeed. It’s one of those things that even smart, socially-liberal people fall prey to. Here is an example.

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