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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Go Boulder! Employees: 27.

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What Makes an Entrepreneur (3/11) – Ability to Pivot

Both Sides of the Table

Geni.com beget Yammer. They came to me 2 years ago with their company, GumGum , and were trying to raise an A round of capital. They had signed up Gawker Media and the New York Post. They had also raised money from Howard Morgan at First Round Capital who if you check out his bio you will see is legendary.

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6 Tips for Building Relationships with Journalists

Both Sides of the Table

If you’re Yammer , Mint or RedBeacon (all winners) you’re knighted with wonderful coverage. I became quite good friends with a journalist at the Financial Times and eventually helped her as she wrote a book on the venture capital industry. Many other great companies are not. - It started socially.

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The Amazing Power of Deflationary Economics for Startups

Both Sides of the Table

In the simplest form, new startups have a product that is INFERIOR to that offered by the competition but at a dramatically lower price with the seller opting for a very thin margin on their product. But if you are growing uber fast, building for scale and have access to capital to fund your growth then it’s always the smart play.

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