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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Marketing with long payback is precisely what requires venture capital. It would take 2 years to catch up but believe me they have the capital to do so. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. That is how great businesses are built. We did the planning work up front.

Startup 150
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They would launch quickly and test whether or not there is any demand. Google was clear that they WOULD NOT go into this business.