Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So if you’re able to raise easily no problem.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

MARCH 25, 2016

Marketing with long payback is precisely what requires venture capital. The metrics were good but we wondered how much better they would be when we expanded our product. It would take 2 years to catch up but believe me they have the capital to do so. That is how great businesses are built. We did the planning work up front.

Startup 150

Startup Marketing Study SEO 150