InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

NOVEMBER 9, 2010

Entrepreneurs in search of startup capital are well served to seek an UnVentureCapitalist (UnVC), an investor who understands and appreciates the unique benefits of capital efficiency. The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir.

Entrepreneur 157

Entrepreneur Invest Funding Capital 157

InfoChachkie

OCTOBER 24, 2011

There has recently been a common theme among the entrepreneurs I have interviewed and the conferences I have attended: despite the relatively weak state of the world economy, now is a great time to create a high-tech startup. We always say it and I believe it.”. People are free or cheap because of the recession.

Company 257

Company Companies Startup Study 257

InfoChachkie

NOVEMBER 9, 2010

Entrepreneurs in search of startup capital are well served to seek an UnVentureCapitalist (UnVC), an investor who understands and appreciates the unique benefits of capital efficiency. The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir.

Entrepreneur 140

Entrepreneur Cloud Computing Invest Funding 140