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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It will affect your ability to get the right jobs and promotions as well as your ability to attract talent and capital.

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Interview with Erik Rannala, MuckerLab

socalTECH

If you're familiar with YCombinator or TechStars, you know that companies also get access to a deep network of top tier mentors and advisors, who help them with a variety of things, such as product marketing, go-to-market, and funding. Erik Rannala: The application process is open as of today, and we have applications on our web site.

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Getting A Software Patent Is Valuable But Frustrating

Startup Professionals Musings

I still generally advise software startups to file a patent as a barrier to entry from competitors and to increase their valuation by investors, but every entrepreneur needs to understand the tradeoffs. The patent application process has become a legal negotiation. Patents can become a commodity for buying and selling.

Patents 53
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth. You always have too much technical debt, too many problems, staff members quitting, not enough capital, customer complaints, etc.

Marketing 380
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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

► August (3) Venture Capital - What's the rush? StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you.