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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It will affect your ability to get the right jobs and promotions as well as your ability to attract talent and capital.

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Interview with Erik Rannala, MuckerLab

socalTECH

If you're familiar with YCombinator or TechStars, you know that companies also get access to a deep network of top tier mentors and advisors, who help them with a variety of things, such as product marketing, go-to-market, and funding. Everything they need to launch and grow their business. It's kind of a homage to them as the first hackers.

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8 Incubators From Around the Country You Might Not Have Heard of Before

Tech.Co

The aim, according to the private college’s press release, is to provide “mentoring, advising and access to resources for up to 15 student- and community-run companies with a philanthropic twist.” Salt Lake City, Utah’s Westminster College debuted it’s Social Impact Incubator on August 30 of this year.

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Getting A Software Patent Is Valuable But Frustrating

Startup Professionals Musings

I still generally advise software startups to file a patent as a barrier to entry from competitors and to increase their valuation by investors, but every entrepreneur needs to understand the tradeoffs. The patent application process has become a legal negotiation. Patents can become a commodity for buying and selling.

Patents 53
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7 Signals Of A Future Startup Founder From Corporate

Startup Professionals Musings

I made the jump myself from IBM several years ago, and now have a satisfying startup advising small businesses and mentoring entrepreneurs. Most technical people I know love to discuss and debate technology, but avoid business subjects, including finance and marketing, like the plague. Focus on customer value in every job.

Startup 52
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. The biggest problem with over-stealthing yourself is that you cut off some of your most valuable resources in terms of testing your ideas, getting feedback from smart entrepreneurs & investors and helping you figure out the potential flaws in your approach. Be careful about this advice.

Marketing 380
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6 Startup Lessons Learned By Passionate Entrepreneurs

Startup Professionals Musings

In my own experience with technical startup founders, I still find it hard to name one who was also good, or even interested in financials or business operations. A mistake often made by new business owners due to the unfamiliar new workload is to ignore and lose existing relationships with outside advisors as well as team members.