Case Study Customer Paid Search Writing 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
InfoChachkie
JULY 14, 2011
Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. 9) In Getting The Band Back Together , I write about the power of serial Founding teams. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. It won’t be easy.”.
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