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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Yesterday I wrote a post about top-down versus bottom-up thinking. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Tags: Start-up Advice.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. For starters it brings a mindset to startups that not all of them have innately.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” However, Search Engine Management (SEM) is not a “set and forget” exercise. Affiliates invest the up-front marketing expenses required to attract customers. Unattributed – There is no such thing as organic customers.

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