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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie uses a combination of online data collection and an on-demand print and mail technology to give its customers turnaround times on print orders in as little as 24 hours and what the company boasts is the equivalent of online ad-targeting.

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Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it for a company’s customers. If customers are doing the things i want them to be doing through my product. . “MetaCX sits above any digital product,” McCorkle says.

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AutoAlert Buys MotoFuze

socalTECH

Irvine-based AutoAlert , a provider of data mining and lead generation tools for auto dealerships, said Tuesday that it has acquired MotoFuze , a company developing customer experience management software for the auto industry. Financial terms of the buy were not disclosed. MotoFuze was based in Kansas. READ MORE>>.

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Pragma is a back-end toolkit for gaming companies, so game developers can focus on games

TechCrunch LA

“In a world where gaming studios have long used third-party engines to power their front-end development, it makes no sense for the same studios to spend millions of dollars to build their own custom back-end,” said Kevin Zhang, partner at Upfront Ventures and board member at Pragma, in a statement.

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amSTATZ Social Network For Fitness Gurus, Athletes & Events | Interview With Founder

Tech Zulu Event

The fitness professional network develops business tools that make it easier for fitness professionals to run their businesses and keep their clients engaged between training sessions. Sergey Belyankin is our Chief Technology Officer. We have 115 paying customers right now. How many users? Events pay a listing fee.

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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Shivani Siroya is the CEO and Founder of InVenture , which helps to expand small businesses around the world by providing access to growth capital and business tracking tools via the Internet and mobile technology. Shivani Siroya – CEO and Founder of InVenture. Michael Mothner – Founder of Wpromote.