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Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX. “It is API embeddable and we have a full user experience layer.”

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Startup CTO or Developer

SoCal CTO

I’ve been having discussions with several people recently about the role of the CTO (Chief Technology Officer) in very early stage companies. What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? What’s our purchase, licensing, SaaS strategy?