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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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Want to Start a Technology Company in LA?

Both Sides of the Table

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. We have universities like CalTech, UCLA, USC and many more.

Company 290
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Above the Cloud with Dave Linthicum | Shifting Perspectives on SaaS and Enterprise IT

Tech Zulu Event

Featuring panelists from SOA Software , Edgecast and Bitium , we’ll discuss: Top priorities and challenges for today’s CIO. The rise of the social enterprise and Chief Digital Officer – what it means for the CIO. Alex is a proven web entrepreneur, having led and sold multiple successful startups. Alex Kazerani.

SaaS 92
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Taming The Enterprise Texting Tiger, With TigerText's Brad Brooks

socalTECH

The original notion of the company started around the idea of sender controlled communications. Within that, we started to focus early on around the opportunity of applying this in the enterprise, and subsequently, healthcare. Within that, when we started to canvas the verticals, healthcare bubbled up to the top very quickly.

Yammer 229