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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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Want to Start a Technology Company in LA?

Both Sides of the Table

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. Zorik Gordon is tearing it up at ReachLocal.

Company 290
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

I talked to one startup CEO who told me, “you have young engineers who want to make $200,000 or more to work for me. It’s hard to get people to take a risk at a startup or for a reasonable salary with all this competition. And many of the ones that do want to do startups are plotting their one YCombinator company.