CIO ReachLocal Startup Web 
Both Sides of the Table
APRIL 17, 2012
Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.
Both Sides of the Table
FEBRUARY 15, 2011
I talked to one startup CEO who told me, “you have young engineers who want to make $200,000 or more to work for me. It’s hard to get people to take a risk at a startup or for a reasonable salary with all this competition. And many of the ones that do want to do startups are plotting their one YCombinator company.
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