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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

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Lynda.com Inks Massive, $103M Funding Round

socalTECH

Lynda.com offers up online education courses on things like Adobe Photoshop, Illustrator, Microsoft Excel, AutoCAD, and much more. Robison reports that the company now has over 400 employees, spread across seven building in a Carpinteria campus, in addition to a web development branch in Calabasas, and sales offices in the UK and Australia.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. They’ve had a total of 12 deals that have IPO’d. LivingSocial. AppDynamics.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

I talked to one startup CEO who told me, “you have young engineers who want to make $200,000 or more to work for me. It’s hard to get people to take a risk at a startup or for a reasonable salary with all this competition. And many of the ones that do want to do startups are plotting their one YCombinator company.