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No matter how much you think you know about Steve’s lean startup philosophy, Eric Ries’ contributions to the movement, or the methodologies by which companies have put lean startup tenets into practice, I am confident you will be enlightened and entertained by Steve’s frank and insightful remarks. . Four Steps was essentially my class notes.
The irony is that currently both these onetime best in class companies are now in deep trouble. So much so that as a society we are somewhat spoiled (but we will leave that topic to another blog) and therefore focus on attributes such as: ease of use, customer service and entertainment value as much as we do the actual product or service.
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