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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Had a great chat with Jim Armstrong who is a General Partner at Clearstone Venture Partners today on TWiVC. Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. Segment One: Jim’s background and Clearstone’s investment strategy. AppDynamics.

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Rubicon Bolsters Certified Inventory Effort

socalTECH

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Financial details of the relationship were not disclosed. READ MORE>>.

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Rubicon Project Buys SiteScout

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon: CPMs Up For Ad Publishers

socalTECH

The firm, which pulls pricing data from publishers and ad networks using its service, said that it is seeing ad pricing jumps as big as 270% among music sites. Rubicon's technology selects the best performing advertising network for a publisher, automatically switching ad displays to the network which provides the highest CPM to a publisher.

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Rubicon Project Names Three Execs

socalTECH

Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

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Big Stage Emerges From Beta

socalTECH

Pasadena-based Big Stage Entertainment , the venture-backed startup which is developing photo-realistic avatar technology, has exited its beta and officially launched its site. The firm had launched a beta of its site in August. READ MORE>>

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Los Angeles Tech Launched - Hot List

SoCal CTO

This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology. This technology allows us to see what is hot.