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Ninja Metrics Raises $2.8M For Predictive Analytics Software

socalTECH

Los Angeles-based Ninja Metrics announced this morning that it has raised $2.8M Ninja Metrics uses social analytics and cloud computing software to calculate "social value" of users in an online gaming environment, helping companies to predict what their users will be purchasing or doing, and helping them to better monetize their games.

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How the Seed-Stage VC Trend Began, The Downsides of Unicorns & Much More

Both Sides of the Table

If you want to understand the software trend that drove the creation of the seed-stage VC phenomenon I wrote about it that linked blog post but in short: cloud computing drove down the cost to create startups enabling a new category of investor. But not many others.

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Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX. “It is API embeddable and we have a full user experience layer.”

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It’s Morning in Venture Capital

Both Sides of the Table

I can’t help feel a bit of rear-view mirror analysis in all of “VC model is broken” bears in our industry. Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. The number of startups being created has increased by an order of magnitude.

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Why Amazon Is the Undisputed E-Commerce Growth Leader

Startup Professionals Musings

From meager beginnings selling books online back in 1994, Amazon is currently the largest e-commerce retailer and cloud computing platform in the world, and now dominates even the giant Walmart. Recently, I saw some help in that regard in a new book, “ Think Like Amazon ,” by John Rossman, a former top executive at Amazon.

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How Halla Is Using AI To Personalize Food, With Spencer Price

socalTECH

Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Halla exists to help people understand a more curious world. When you say you help people make better choices, what does that look like to a user? Spencer Price: That's a fair question.

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3 Important Facebook Marketing Trends in 2016

Tech Zulu Event

Facebook has Anthology, a service that connects business with media partners to help them produce quality videos to promote their brands online. Facebook already includes some report automation tools in their campaigns to help track metrics, but you may want to automate some of the publishing effort too with Hootsuite.com or Argyle Social.