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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

Marketing 141
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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

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6 Pragmatic Marketing Tips To Ramp-Up Your Business

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

Tips 75
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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

I tapped my friends at big tech companies (Salesforce, Google, Oracle). And they have access to some of the most talented technology entrepreneurs so this is a worthy goal for them. We are judging how well you are coached on stage. I like to debate with them how they will land customers and how they deal with the press.

Startup 361
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6 Key Marketing Do’s and Don’ts For Your Startup

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Startup 103
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The Importance of Proprietary Deal Flow in Early-Stage VC

Both Sides of the Table

I tapped my friends at big tech companies (Salesforce, Google, Oracle). And they have access to some of the most talented technology entrepreneurs so this is a worthy goal for them. We are judging how well you are coached on stage. I like to debate with them how they will land customers and how they deal with the press.