Startup Professionals Musings
DECEMBER 5, 2014
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
Startup Professionals Musings
MAY 1, 2022
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
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Both Sides of the Table
SEPTEMBER 13, 2011
Many times they also pick up product and tech, too. Often times you find the CEO who really just likes to do product or tech. Similarly I talk to CEOs who can’t do a sales pipeline review with me. I once did due diligence on a potential investment where the CEO was projecting $9 million in sales for his next 12 months.
Tech Zulu Event
JUNE 7, 2013
Stained Glass Labs (SGL), the first Glass and wearable technologies accelerator has launched the world’s first comprehensive app directory and a self-service app publishing portal for Google Glass pre-launched applications. Comprehensive App Directory. SGL says the Comprehensive App Directory launched is a simple 2 step process.
Both Sides of the Table
MARCH 18, 2010
Full press release with more details is here. Applications are due April 6th, 2010, the form is on the website and the Twitter address is @launchpadlad. Encourage the most successful LA tech entrepreneurs who had previously started companies to get involved as mentors, instructors or just informal advisors. We connected.
Startup Professionals Musings
AUGUST 4, 2019
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
Startup Professionals Musings
NOVEMBER 16, 2018
As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.
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