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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

At the very least, big brands like IBM and McDonalds still take decades to achieve influence, whereas people have become influencers with only a few months of work. Tony Hsieh, founder of Zappos, is recognized as an influencer in online retail, doubling sales annually, by giving away shoes to the needy.

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Selling your business? Find the emotional buyer

Berkonomics

Most investment bankers will coach you into helping them find you a strategic buyer, knowing that such sales are quicker, often less focused upon the small warts of a business, and yield higher prices than financial sales. The price negotiated is not at all the critical factor in the emotional sale.

Pricing 600
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There are three kinds of business buyers.

Berkonomics

Most investment bankers will coach you into helping them find you a strategic buyer, knowing that such sales are quicker, often less focused upon the small warts of a business, and yield higher prices than financial sales. The price negotiated is not at all the critical factor in the emotional sale.

Sales 220