Coach Marketing Summary Writing 
Both Sides of the Table
JANUARY 22, 2014
So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. VCs should be more of a coach than proscriptively telling you what to do. SEO marketing vs. social marketing. I think of VCs as coaches. Most VCs are book smart. I call them “ VCs Seagulls.”
Both Sides of the Table
APRIL 20, 2011
I think you'll enjoy hearing him, but if you're in a rush check out the summary notes below. As a courtesy if you enjoyed his write-up please check out his startup company, ChannelStack. These speakers help coach CEO’s on important executive decisions. Then they consider if it is a big enough market.
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Both Sides of the Table
JULY 1, 2010
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. But I knew that to be a good decision maker I needed first hand knowledge rather than just a summary from my CTO. But as a CEO you can’t rely solely on this information.
Both Sides of the Table
MAY 19, 2018
When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. I hired a sales coach named Kai Krickle who helped me figure out how to close more deals.
Both Sides of the Table
DECEMBER 16, 2010
For extroverted people I recommend that entrepreneurs have an “executive summary&# slide up front that cuts to the chase. I usually say something like, “I know this market reasonably well so feel free to pick up the pace and drop from 50k feet to 5k feet. OK, I understand your market is big. Drain in quickly.
Both Sides of the Table
MAY 25, 2013
In the original version of his post, Andy writes. It’s a market, after all. And Coach Campbell. I’ve heard directly from top executives that Jeff Bezos (in my opinion the most talented person in the tech industry) has received his fair share of VC coaching in the early years. The industry isn’t dying.
Both Sides of the Table
JULY 19, 2011
They know what is “market&# for your recruits in terms of base, bonus & stock options. You can certainly get coaching from your VC on how to play the negotiations since they do it more often than you do. This is the skilled bit that you can’t effectively manage. They’re also good at screening candidates.
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