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It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. How would you advise marketing teams which split out brand and commerce?
The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media.
For example, if it costs $1,000 on Google paidsearch to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CPV is a simple way to look at the blended cost of driving visitors to your free product (search engine marketing, email, social). Cost Per Vistor.
For example, if it costs $1,000 on Google paidsearch to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CPV is a simple way to look at the blended cost of driving visitors to your free product (search engine marketing, email, social). Cost Per Vistor.
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