InfoChachkie

AUGUST 22, 2011

The company effectively leveraged this credo at Apple’s 2010 Worldwide Developers Conference (WWDC). As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget. It was the one marketing move that actually jived with what we try to do as a company.

Marketing 270

Marketing Conference Develop Development 270

InfoChachkie

JUNE 24, 2013

After stumbling across your article on trade show guerrilla marketing , it inspired me to take a leap. I now realize why guerrilla marketing is not for the timid. Our goal was to have the conference participants wake up in their suites to a flyer stealthily placed under their doors in the middle of the night.

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

JUNE 24, 2013

After stumbling across your article on trade show guerrilla marketing , it inspired me to take a leap. I now realize why guerrilla marketing is not for the timid. Our goal was to have the conference participants wake up in their suites to a flyer stealthily placed under their doors in the middle of the night.

Marketing 133

Marketing Conference Startup Oracle 133

InfoChachkie

MARCH 16, 2015

Dreamforce is the conference for sales and marketing professionals. Thus, the company had a difficult challenge. How can a relatively small company make itself heard, while ensuring a clear return on its trade show budget? Instead, you have to push the envelope of propriety to cut through the noise.

Conference 100

Conference SaaS Ideas Sales 100