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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. What does it do?

Mobile 282
Mobile Invest Company Companies 282
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. Several companies have aggregated smaller Internet radio stations, in a mode similar to Affiliate Networks, most notably Jetcast.

Customer 164
Customer Custom Advertising SEM 164
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