Companies Custom Development Framework Study 
Both Sides of the Table
JUNE 13, 2013
Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. This is a very important to do when you first start a company. Compelling Event.
SoCal CTO
JUNE 9, 2010
Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups. They’re deep into Customer Development ,” he said. First off the two prezis and then the case study material (i used ERPLY as inspiration).
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