Berkonomics

FEBRUARY 18, 2021

Marketing is a science devised to help drive customers to your door. More we are taught in marketing classes. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand. We can go on forever.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Early meetings with potential customers will yield enthusiasm for a “free test” of the new product.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand.

Marketing 201

Marketing Demand Pricing Customer 201

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. People don’t want to speak to customer service reps. Higher education.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

MAY 7, 2011

Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice. I asked him if he’d be willing to allow me to interview him for This Week in VC and we filmed it in the offices of Stack Overflow – his new company. But I loved reading them and so did my team.

Software Review 285

Software Review Software Blogging Startup 285

SoCal CTO

AUGUST 3, 2010

Interesting patterns emerged: Everyone makes the same classes of error. Many of our job postings for Engineering positions describe the company as a place “where the word ‘millions’ is used frequently and in many contexts&#. No, the question is: What are doing now knowing that a big company will copy your idea?

Startup 217

Startup Venture Capital Blogging Software Review 217

Both Sides of the Table

JULY 12, 2016

They thought factories were a threat to custom assembly of products and ultimately to the agrarian way of life (as more people were moving to urban environments). The Luddites would ruin machinery by “throwing a spanner in the works” (or a monkey wrench to the American reader). It’s actually more complicated than that.

Education 150

Education Resource Class Course 150