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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

Startup 383
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The truth is – there isn’t a “right&# answer so for your company. Most people totally advise against stealth. And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# You need some guidelines to make decisions.

Marketing 380
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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

Of course you could start your own company. As I talked about in “ Is it Time to Learn or Time to Earn ” – overwhelmingly the best economics go to those that start successful companies. Of course I’m not suggesting people shouldn’t start a company. For many people that’s the right answer.

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How to Handle a VC Presentation with No Deck

Both Sides of the Table

Bijan Sabet – investor & board member in some small companies you might have heard of like Twitter, Tumblr, Boxee & OMGPOP – took issue with the whole notion that you even need a Powerpoint deck anymore. First, if it’s an early stage company, I don’t need to see a powerpoint deck. I funded them 8 weeks later.

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Tech Giants’ Partnership To Explore Ethics, Societal Impacts of AI

Xconomy

Each company is investing untold billions of dollars in developing AI technologies, betting on a future defined by computer systems that can perceive, reason, advise, and decide. General interest, awareness, and discussion about AI has waxed and waned since the field was founded in 1956,” they write ( PDF ). “We

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Most Common Early Start-up Mistakes

Both Sides of the Table

In the Beginning … This is a very important post to me because I find myself giving this advice all the time and if you don’t follow the basic advice here you can cause yourself much heartache down the line – even if your company ultimately becomes ĂĽber successful. It’s hard enough to build a successful company.

Startup 365