Berkonomics

AUGUST 4, 2022

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. Remember the five “W’s?”. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre. Which of the five is most important for you?

Journal 156

Journal Acquisition Class News 156

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. For argument’s sake, let’s credit the iPhone with igniting an entire product class. Apple as a surprising example.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Berkonomics

JULY 7, 2016

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre. I’ve recently experienced an example of this.

Journal 136

Journal Acquisition Class News 136

socalTECH

MAY 7, 2010

SciVee recently inked a major deal with Thomson Reuters, and Marc tells us a bit about that deal as well as the company's business. For example, an author can talk about their recent research, which was published in a scientific journal, and highlight key findings. What's the story behind the company--I understand this started at UCSD?

Journal 124

Journal Technical Review UCSD Web 124

Both Sides of the Table

AUGUST 14, 2011

I was recently approached by Fast Company to comment on “crisis management&# at startups in the wake of the Airbnb “ranksackgate&# story. I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. What are the teachable moments? Know Your Key Messages.

Startup 329

Startup Press Training Media 329