Tech Zulu Event
OCTOBER 11, 2013
Pitching stories and getting your name out to various companies and editors requires a lot of work. I have been on every end of the business in terms of journalism and publishing. For all those who want to talk about the fragmentation of media and the models for journalism is in trouble; it’s actually not. It’s growing.
Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
JANUARY 23, 2011
Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. But some CEOs then try to have more junior people in the company take the interview. In a startup this is a mistake. Some final thoughts on PR.
InfoChachkie
JUNE 3, 2013
John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. Saying, ''Hey, we want to pay you to write a book.’
Both Sides of the Table
JANUARY 26, 2013
I will add to this as I write more in the coming weeks on the topic. But succinctly this press places a marker in the ground for your company. Yes, you could tell them in a private internal meeting but nothing builds confidence more than their buddies all telling them, “wow, you work for a great company.
socalTECH
JUNE 30, 2010
Interested to hear more about how the company came about--and why it has been getting some attention for its efforts--we spoke with Tom Grasty , co-founder of the company. Tom Grasty: We looked around at lots of companies, and saw that many startups failed because they reached too far, too fast. It ran in April of 2008.
Both Sides of the Table
FEBRUARY 16, 2017
Every tech or major news journal in the country is preparing to write their Snap, Inc (creators of Snapchat, Spectacles, etc) stories and many of them seem to want a “How does it feel to have missed this investment story.” To be fair to TigerText they build a company focused on the healthcare industry and HIPAA compliance.
Expert insights. Personalized for you.
90 
Let's personalize your content