Companies Platform SaaS Technical Support 
InfoChachkie
FEBRUARY 10, 2014
Companies typically rebrand themselves for two distinct reasons. Such attempts are seldom successful, as rebranding typically does not address the systemic issues causing the company to fail. RIM''s management made the brilliant decision to change the company''s name to BlackBerry, Ltd. Jimmy To James.
SoCal Delicious
JANUARY 20, 2010
While the focus perhaps should instead be on the conversations themselves and integrating them across whatever platforms within which they are taking place, the view today is instead still too much on individual tools and channels. This could also address some of the disconnect between older and newer social media platforms I outlined above.
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