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OpenX Opens New Office In Japan

socalTECH

Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources.

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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

Companies typically rebrand themselves for two distinct reasons. Such attempts are seldom successful, as rebranding typically does not address the systemic issues causing the company to fail. RIM''s management made the brilliant decision to change the company''s name to BlackBerry, Ltd. Jimmy To James.

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4 Benefits of Using a Managed Network Services Provider

Southern California Edison Blog

While some organizations may have the resources to manage their own network, an in-house team without the right technical prowess may still struggle to handle their networks in the most cost-effective and productive way. MNSPs can provide companies with the knowledge and expertise needed to optimize their infrastructure.

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Google Cleaning Out Their Closets

Tech Zulu Event

Current users of the service should not worry as Google promises continued technical support until their contracts expire and advice on which service to take up. It’s now outdated, so we’re turning off Chatback and encouraging websites to use the Meebo bar , from an instant message company recently acquired by Google.

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Changing The Business Of Media Through Online Video, With Cenk Uygur

socalTECH

Philosophically, we''re not wedded to one company or platform, and will go where the audience is, which just happens to be on YouTube right now. We are on other platforms, and we will be on even more platforms going forward--everywhere the audience is. The reason is, YouTube has the audience. Just do it.

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10 Ways Tech Entrepreneurs Can Make the Most of the Holidays

Tech Zulu Event

It also provides a platform to bring a bit of personality to your brand. If you do it right, you’ll make your company the go-to when it comes time to buy. Overall, it’s a great way to keep customers aware of your business, whether you’re using it to push special promotions or to simply wish customers a happy holiday season.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

While the focus perhaps should instead be on the conversations themselves and integrating them across whatever platforms within which they are taking place, the view today is instead still too much on individual tools and channels. This could also address some of the disconnect between older and newer social media platforms I outlined above.

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