Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. For early-stage consumer companies I would be careful not to market futures at all.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MAY 15, 2010

The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285