Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. What does it do?

Mobile 282

Mobile Invest Company Companies 282

socalTECH

JUNE 30, 2011

Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. I have my own personal opinions, but from a company stand point, that's neither here nor there. I think there are two things going on.

CPC 279

CPC Santa Monica Southern California Sales 279

socalTECH

MARCH 4, 2010

We're now at the end of year 3 of the company. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. The company is going really well.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Jason Nazar

MAY 1, 2016

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Companies like SurveyMonkey have good free tools to measure your NPS. Free Product Metrics. Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Companies like SurveyMonkey have good free tools to measure your NPS. Free Product Metrics. Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 2, 2009

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. Several companies have aggregated smaller Internet radio stations, in a mode similar to Affiliate Networks, most notably Jetcast. I was dead wrong.

Customer 164

Customer Custom Advertising SEM 164