The Customer May Not Always Be Right, But You Had Better Listen Just The Same
Tech Zulu Event
NOVEMBER 6, 2012
On opposite pages were two ads for two very large companies. The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. And that was what had caught my attention.
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